Guerrilla Marketing
Guerrilla marketing is stronger than it has ever been; the greatest tool for this type of marketing is the Internet coupled with a few low cost ground tools. The internet has opened up the world of marketing to small business owners throughout the world. You no longer need a huge advertising budget to get the job done. Small business owner’s horizons are widening by a smorgasbord of advertising opportunity. Below is small list of information that is now available through the Internet:
- Easily compile information about prospects, customers, industry, and competitors.
- Social and business networks are formed with likeminded groups of people anywhere in the world.
- Use of blogs, forums and knowledge base systems to communicate with individuals worldwide.
- Use real-time audio and videoconferences with diverse groups, in order to get your product or service in the market place.
To supplement your online advertising efforts; you may want to think of door-to-door flyer distribution. Direct mail is another method that is used to apply grass root marketing techniques.